The Milkman’s brand design was truly inspired by the first milkmen; those committed to deliver glass-bottled freshly brewed milk, block by block all morning long. Black and white colors give the product a serious flashback, recreating the photography that back then was possible. Red instead achieves an excessive vibrancy by providing life and color to a humble healthy beverage.
Fluidity and Mexican forms are clearly achieved in the product’s label; representing an almond, its pedestal and an amazing milk explosion.
— Art Direction
— Stationary Design
— Product Design
— Brand Guidelines