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"Que bien te ves. Esta podría ser tu nueva camisa favorita."
(You look so good. This could be your new favorite shirt)
The brand language created for Sr Pacheco was inspired by the minimal simplicity that exists beneath the modern-hip men. Urban doesn't mean dirty, overcomplicated or dark.
Sr Pacheco plays the other side of the obvious, a clean sophisticated urban sleek shirt. Sold at local barbershops in Monterrey, MX.
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